I’ve always been more interested in why people do things than what they do. I like messy ideas before they become neat presentations; 

I like businesses with personality, brands with contradictions and conversations that go

off-script ‘cause the medium changes, the thinking usually doesn’t. I’m drawn to ideas that make people feel understood.

Most of my work, and honestly, most of my life has come from paying attention to patterns like these. Over the years, I’ve found myself naturally moving between all things creative, and figuring out how things could work better than they currently do.

 

I spend my time shaping stories, by asking uncomfortable questions and occasionally overthinking the placement of a single word. Maybe that’s what all of this has really been about; creating

work that lives between intuition and intention.