I’m an art director, brand designer and creative strategist who shapes the way brands speak,
and the way audiences listen.
Growing in this ever-evolving industry has been my biggest achievement, and each experience has helped me shape myself as a creative leader. But what's stayed constant,
is my philosophy.
Design to me has never been just about building beautiful and tasteful visuals, or about how we solve problems- or how copy, audio, video, comes together.
It has always been about the experience, the feeling, about what you connect with. And hence each decision of mine is driven by a blend of heart with strategy. Because when you 'design' for meaning, not just aesthetics, you 'create'.
I've always been driven by curiosity, and it's rarely stayed in one lane.
TARGET
Worked with cross-functional teams to launch and sustain 10+ new product categories of some of Target's owned brands like up&up and good & gather, across packaging and in-store design which contribute to generating upwards of $4 billion in annual sales, anchoring some of Target’s most important categories.
BEYONDESIGN
My journey here was one that taught me how to be a jack of all trades and also a master of all. I led a team of designers, illustrators and copywriters to build some of the most iconic brands in the market today, or helped evolve existing brands to thrive in their world. The work spanned across brand identity, creative strategy, packaging, UI/UX, editorial and campaign.
OF10
OF10 is a design-led, contemporary lifestyle brand and the industry innovator in the field of co-working spaces.
I worked closely with the founder and creative director across multiple projects. My first stint was as the in-house designer for the coworking space, where I looked after a broad range of design needs across the business. Second stint was as a creative consultant for Rupa's retail launch, where I was responsible for translating
the brand into a cohesive physical experience through store branding, marketing collateral, and visual merchandising.
YOUNG DESIGNERS INDIA
Here's where I share all my learnings for those who might need it, to navigate the industry or seek clarity
on life. I've always held mentoring very close
to my heart because it involves fruitful learning
for everyone involved.
